Amy Cancryn
Data-Driven Marketer & Storyteller
I’m a Senior Lifecycle Marketing Strategist and UX Writer with 12+ years of crafting campaigns and content that turn users into loyal advocates.
My superpower? Blending analytics with empathy—whether I’m building email automations that boost revenue by 30%, optimizing UX microcopy to reduce churn, or leading cross-functional teams to deliver results.
What I do best:
Scalable Lifecycle Programs: Design email/SMS journeys (Klaviyo, Salesforce) that drive retention and revenue—like the winback campaigns that reduced churn by 22%.
UX-First Content: Audit and rewrite digital experiences (websites, apps, onboarding flows) to align user needs with business goals.
Collaborative Leadership: Partner with designers, developers, and execs to ship projects on deadline—15+ books/year at Firebrand Publishing, 50+ campaigns at ElaVend.
Previously: Firebrand Publishing (Senior PM), ElaVend Agency (Digital Marketing Lead), and Founder of NexisNeo, where I helped cleantech brands speak human through research-backed messaging.
Let’s connect if you need:
- A strategist who can translate data into stories (and ROI).
- A hands-on leader to scale your email/lifecycle programs.
- A UX writer who cuts through jargon with clear, compelling copy.
📫 Reach me: amycancryn@gmail.com | [LinkedIn](linkedin.com/in/amycancryn)
Lifecycle & Email Marketing Automation
Driving retention, revenue, and seamless customer journeys
I architect data-powered email and SMS programs that turn casual users into loyal brand advocates. By combining strategic segmentation, behavioral triggers, and relentless optimization, I’ve built campaigns that consistently deliver 30%+ open rates, 20%+ CTR, and $500K+ incremental revenue for B2B and B2C brands.
Core Approach
✅ Strategic Foundation
- Audience research, CRM hygiene, and journey mapping (e.g., reduced churn by 22% via winback flows).
- Compliance-first: GDPR/CAN-SPAM adherence for global campaigns.
✅ Execution Excellence
- Tools I Wield: Klaviyo, Salesforce Marketing Cloud, Attentive, HubSpot.
- HTML/CSS template builds, A/B testing (subject lines, send times), and dynamic content.
✅ Results That Matter
- Scaled Firebrand Publishing’s email automation, boosting open rates by 30% and CTR by 15%.
- Launched SMS pilots (Attentive) driving 18% higher referral traffic.
- Migrated 3 clients to Iterable, improving deliverability by 35%.
As the lead on email and lifecycle marketing for a niche self-publishing brand, I planned and executed full-funnel campaigns—from onboarding and educational flows to seasonal promotions. My goal: to drive engagement, build trust, and deliver consistent value to authors at every stage of their publishing journey.
📈 Results Highlights
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Open rates up to 50% — far above industry averages (20–25%)
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Click-through rates between 4% and 6.5% — double the typical benchmark
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Maintained low unsubscribe rates, with one spike (2.48%) after reactivating a dormant list — a known best-practice challenge, handled with transparency and strategy
🧰 Tools & Tactics Used
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Platforms: Getgist, Email Marketing Automation
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Tactics: Segmentation, personalized messaging, behavior-based timing, content + CTA testing
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Assets: Custom HTML templates, educational blog series, promotional sequences
🧠 What I Brought to the Table
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Crafted high-converting subject lines and UX-driven body copy
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Designed mobile-responsive emails by hand
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Used campaign performance data to optimize future sends
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Balanced storytelling with lead nurturing, aligning messaging to customer mindset
Email Marketing Automation
📌 Overview
This automation was triggered by a high-intent lead magnet: a self-publishing cost calculator. Once a visitor submitted their quote request, they were entered into this follow-up sequence designed to nurture interest, reduce hesitation, and drive conversion.
⚙️ What It Did
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Delivered personalized pricing instantly
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Initiated a timed email sequence answering common questions, highlighting benefits, and building trust
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Segmented leads based on behavior for future targeting
🧠 Why It Worked
Cost calculators are powerful because they attract warm leads—people already considering a purchase. By engaging immediately and following up with targeted content, we were able to capitalize on momentum and position Firebrand as a trusted solution partner.
Email Copy
These sample emails were written as part of a lead nurturing campaign for electric vehicle dealerships. The sequence was designed to engage high-intent leads who showed interest via social media or their website.
Each email was crafted to address the EV buyer’s journey—moving from curiosity to confidence, then conversion. The goal was to educate, build trust, and guide prospects toward scheduling a test drive or speaking with a sales rep.
The emails were installed and automated using the dealership’s marketing automation software (e.g., Klavio, Salesforce marketing cloud, or similar), and each sequence was customized to reflect the dealership’s specific models, geography, and brand voice.
This project included:
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Strategic planning of the 7-day automation flow
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Audience segmentation based on lead behavior
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Full email copywriting with built-in personalization
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CTA optimization to drive engagement and bookings
Sustainable Technology
EV Owner Insights: Real Experiences Comparing Electric and ICE Vehicles
What happens when EV owners compare their vehicles to their previous ICE cars? Their insights about cost savings, performance, and convenience challenge common assumptions and offer valuable lessons for accelerating EV adoption.Electric vehicles (EVs) have been a hot topic in recent years, with debates ranging from environmental impact to performance and cost. But what do real EV owners think about their cars, and how do they compare to their previous internal combustion engine (ICE) vehicles? A...
The Role of Content in EV and Clean Tech Sales
In the EV and clean tech industries, content is more than marketing—it's the bridge between complex technology and real-world adoption. Learn how to create content that educates, engages, and converts.When your innovation’s success depends on being understood, content becomes more than marketing—it becomes the bridge between complex technology and real-world adoption. In the EV and clean tech industries, where products often represent a fundamental shift in how people live and work, effective co...
Electric Vehicles vs. Gas Cars: What You Need to Know
Electric vehicles (EVs) are revolutionizing the way we drive, but how do they really work? From the science behind electric motors and lithium-ion batteries to the magic of regenerative braking, this deep dive explores what makes EVs tick. Discover how they stack up against traditional internal combustion engines (ICE) in performance, efficiency, and environmental impact—and why they might just be the future of transportation.Electric vehicles (EVs) are everywhere these days, from sleek Teslas z...
Understanding kW vs kWh: The EV Power & Energy Explained
kW stands for kilowatt, and it's a measure of power. Think of power as the rate at which energy is used or produced. It's like the speedometer in your car---it tells you how fast you're going at any given moment.If you’ve ever dipped your toes into the world of electric vehicles (EVs) or renewable energy, you’ve probably encountered the terms kW and kWh. They sound similar, but they’re not the same thing. In fact, confusing the two is like mixing up speed and distance---it’s a mistake that can l...
The Green Transition: A Promise Unfulfilled—Why Europe’s Climate Goals Are Stalling and What Needs to Change
Europe's green transition is stalling despite ambitious climate goals. This article delves into the reasons behind the slowdown, including policy contradictions, resistance to change, and the need for strategic partnerships to accelerate progress.Reducing our carbon footprint isn’t just good for the environment—it’s good for our health, our economies, and our geopolitical stability. Cleaner air means healthier children and adults. Breaking free from fossil fuels means less dependence on oil-rich...
Book Publishing
Frank’s Self-Publishing Journey
Frank spent over 30 years in the police force but he always had another passion too – writing crime fiction stories inspired by his varied experiences on the force. Yet between his intense job, family life, and volunteering efforts, Frank couldn’t find the time or guidance to bring his creative vision to life. After retiring two years ago, Frank finally saw his window of opportunity open up.
He carved out a little time every morning in his favorite armchair with a steaming mug of black coffee...
He carved out a little time every morning in his favorite armchair with a steaming mug of black coffee...
The Pen as a Mirror: Discovering Creative Fulfillment Through Writing Your
Imagine the moment. After months, perhaps years, of dedication, you’re holding the first copy of your book. It’s more than just paper and ink; it’s a piece of your soul, transformed into a story that others can hold. This isn’t just a book; it’s your vision, painstakingly crafted and finally tangible. The weight of it in your hands is not just physical—it’s the weight of accomplishment, of dreams realized, of a journey completed.
This feeling, this profound sense of fulfillment, is what ever...
This feeling, this profound sense of fulfillment, is what ever...
What Every Author Should Know About Traditional Publishing
Traditional publishing refers to the traditional model of publishing books through an established publishing house. In this model, authors submit book proposals or finished manuscripts to publishers, who then select, edit, produce, market, and distribute the books.
This contrasts with self-publishing, where the author handles all aspects of publication themselves or pays for services like editing and design. With self-publishing, the author retains full control and rights over their work....
This contrasts with self-publishing, where the author handles all aspects of publication themselves or pays for services like editing and design. With self-publishing, the author retains full control and rights over their work....
How to republish your Self-Published book the right way after a
Getting your book published is a thrill. However, if your original publisher did a subpar job – with an unprofessional cover, sloppy editing, or poor print quality – republishing presents an opportunity to have your book done right. You don’t have to settle for a shoddy product that misses your vision. Navigating the world of self-publishing can be challenging, and not every indie author’s experience is a positive one. From poorly designed covers to lackluster editing, the pitfalls can be many....
Contact Me
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